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company

Pwas is developed by Pooel Srl.

A team building tools for developers and AI agents, based in Rome, remote-first.

how we work

Three things worth knowing before working with us.

Not corporate values: ways of working with practical consequences for your projects.

We say no when the project doesn't make sense.

It's the most useful thing we can offer and the rarest to find in a commercial conversation. There are situations where a mature vertical product costs less and works better than anything built to measure, and others where an organisation's problem isn't software but a process nobody wants to change.

In both cases we say so, even when it means turning down a project. That isn't generosity: a wrong project costs us more than it costs you, because it consumes team time and produces an unhappy client who was right to be unhappy.

The practical consequence is that a demo can end with "in your case, look elsewhere". It happens, and it's a legitimate outcome.

We always start from a small scope.

Not out of caution, but because it's the only way to be wrong cheaply. A narrow scope — one process, one department, one service line — goes into service in weeks rather than quarters, and at the end of those weeks you have real data instead of a forecast: whether the method works in your context, whether people use it, whether the estimated timings were realistic.

If the answer is no, you've spent little and you know early. If it's yes, the rest is built on a verified base instead of a bet.

Be wary of anyone proposing to start from everything, including us if we ever did.

The goal is that you can do without us.

The configuration describing your domain is yours, in readable text files versioned wherever you choose. The data sits on a standard relational database queryable with common tools. The system runs where you want, with no dependency on one provider's managed services.

In projects we explicitly train whoever in your organisation will handle ordinary changes — adding a field, changing a permission, introducing a control — because those shouldn't go through a supplier.

It's a position with an obvious commercial cost and a practical reason: a client who stays because it suits them is a better client than one who stays because they can't leave. And in this trade, reputation is built on how relationships end, not on how they start.

frequently asked

The company: the questions.

How big are you?
We're a small, specialised organisation based in Rome working in a distributed way. That size has concrete consequences in both directions: you work directly with the people building the platform, and for very large projects we rely on partners rather than promising capacity we don't have. We say so beforehand, not afterwards.
How long has Pwas existed?
The platform grew out of experience on bespoke application projects, where the same problem — the cost of every change — recurred identically from one client to the next. Pwas is the structural answer to that problem, and today it's in adoption with pilot projects followed directly by the team.
Who are your clients?
Manufacturers, logistics operators, public bodies, professional firms and organisations with processes no standard product covered. We don't publish a list of logos: much of the work concerns internal processes clients prefer not to expose. In evaluation conversations we're happy to discuss concrete cases and, where clients agree, to put you in touch.
Do you work outside Italy?
Yes, the work is largely remote and the site is bilingual for that reason. For projects in heavily regulated contexts local knowledge matters a great deal, and in those cases we assess case by case whether we're the right choice or whether a local partner suits better.
What's the relationship between Pwas and Pooel?
Pooel Srl is the company that develops and maintains Pwas. Pwas is the product; Pooel is who builds it, implements it in projects and holds the contractual relationship.

Want to know more?

Chat with us — we reply directly, the conversation starts right away.